Dogs are guardians, companions, even therapists — always alert, always loving. But as daylight disappears, their visibility — and safety — vanishes too. The dark hides them from oncoming traffic and distracted drivers. That’s a problem we set out to solve.

Our answer was design. Smart, fabric-based design. By combining glowing fabric and lighted fabric with RGB fabric interfaces, we created pet apparel that speaks for dogs when they can’t be seen.

We didn’t stop at function. Luminous clothing means dogs look good and stay safe. Color shifting fabric adds motion-triggered visibility. Festival wear fabric brings joy and personality to nighttime gear. Every stitch has purpose — every glow, a message: “This dog matters.”

I believe in a future where no pet is lost to darkness. Where glowing tails, lit collars, and pulsing vests replace the phrase “I didn’t see them.” Until then, we’ll keep lighting the path — for dogs, and for the people who love them.